The 
P.J.M. Elite Rhododendron is a popular, cold-hardy evergreen shrub known for its abundant, vibrant purple-pink spring flowers and foliage that turns a deep reddish-purple in winter. It is a compact, low-maintenance variety that works well in borders, hedges, or as a specimen plant. 
Key Characteristics and Uses
Flowers: The shrub produces abundant, showy, rounded clusters of vibrant lavender-pink or reddish-purple, trumpet-shaped flowers in the mid to late spring.
Foliage: It features glossy, dark green, evergreen leaves that transition to a rich, deep reddish-purple hue during the fall and winter, providing year-round visual interest.
Size and Shape: The 'P.J.M. Elite' typically grows to a mature height and width of 4 to 6 feet, with a dense, rounded, and upright growth habit.
Hardiness: Prized for its exceptional cold hardiness, this hybrid can tolerate temperatures down to -30°F (USDA Zones 4-8).
Uses: It is an excellent choice for foundation plantings, mass plantings, natural hedges, and woodland borders. It also performs well in containers.
Wildlife: The flowers are attractive to pollinators like butterflies and bees.